In an age dominated by reels, memes, and binge-worthy content, rarely do films take a step back to explore the influence of old-school television. Subham, directed by Praveen Kandregula and written by Vasanth Maringanti, does precisely that — blending nostalgia with sharp social commentary. Produced by Samantha Ruth Prabhu, Subham is a refreshing satire that pokes fun at toxic masculinity, gender dynamics, and our obsession with fictional TV heroes.
Set in the quaint town of Bheemilipuram, Subham tells the story of three male friends, each representing a type: the confused one, the follower, and the self-proclaimed “Alpha male.” Their world turns upside down when their obsession with a long-running TV soap opera leads to bizarre encounters between their reality and the fictional world they idolize.
The film’s brilliance lies in its opening scene: a half-dead woman screaming at a TV screen — setting the stage for this madcap tale about escapism, suppressed female desires, and misunderstood masculinity.
At its core, Subham holds a mirror to traditional gender roles in Indian households. Through its comical yet meaningful narrative, the movie questions the idea of “Alpha males” and reveals the insecurity and emotional repression hiding behind these facades.
The wives in the story aren’t mere background characters — they take charge in the second half, even brainstorming ways to metaphorically (and literally) exorcise the “ghosts” haunting their domestic lives. This portrayal feels fresh and progressive compared to the usual tropes in Telugu cinema.
Vasanth Maringanti’s screenplay cleverly fuses themes of feminism and masculinity with the absurd charm of daily soaps, showing how these TV dramas reflect — and distort — our expectations of real-life relationships.
Harshith Reddy, Shriya Kontham, Gavireddy Srinivas, and others deliver performances that match the film’s zany tone perfectly. Srinivas Gavireddy shines the brightest as the blustering “Alpha” who hilariously unravels as the plot progresses.
Shriya Kontham impresses as Srivalli, portraying the dilemma of a modern, working woman stuck in traditional family expectations.
A special shoutout to Vivek Sagar for the quirky background score and Mridul Sujit Sen for capturing the small-town charm with warmth and wit.
The delightful cameos by Rag Mayur and Samantha Ruth Prabhu add surprise value without feeling forced.
The unforgettable scene where fandom crosses into reality as fans confront their beloved TV character about his toxic on-screen behavior.
Srivalli’s inner struggle — balancing her career-driven personality with guilt over domestic expectations — depicted with subtle brilliance.
The street filled with worried, silent husbands — a visual metaphor for male emotional repression — is both hilarious and deeply poignant.
A bold satire on “Alpha” masculinity.
Empowered female characters given narrative agency.
A rare Telugu film that mocks societal pressures without being preachy.
Celebrates middle-class quirks with nostalgia and humour.
⭐️⭐️⭐️⭐️ (4/5)
Subham is not just a comedy; it’s a cultural commentary cleverly disguised as absurd entertainment. With strong performances, sharp writing, and refreshing gender politics, it’s one of the rare Telugu films that balances fun with food for thought. Whether you’re a fan of old TV soaps or tired of toxic masculinity tropes, Subham offers something unexpected and delightful.
Leave a Reply